For many retail businesses, Christmas season is the largest buying season of the year, and the most profitable. So it makes sense to turn your shopping center into a holiday destination by decking your halls with the finest Christmas decorations you have. Before you begin hanging your garland and lights, a bit of thoughtful planning ensures you create an effective Christmas display that will have customers coming back time and time again.
Attracts Customers — Young and Old Alike
While your shopping center may have a target demographic it caters to during the rest of the year, the holiday season presents a great opportunity to appeal to a wider range of people, from young children to grandparents. Parents and grandparents are willing to take their kids to stand in line for hours for a picture with Santa, so décor that captures children’s attention is essential.
Highlights the Building’s Best Architectural Elements
Every shopping center has architectural elements that are eye-catching and appealing. Capitalize on your building’s best assets by highlighting them with tasteful Christmas décor. Elements such as a wide-open atrium with natural light or tall stately pillars are perfect for creating focal points or enhancing your Christmas theme.
Conversely, decorations can also serve as distractions if strategically placed should you wish to hide dark, dingy corners, or walls that need re-painting. Highlight or hide architectural elements throughout your shopping center for an effective use of Christmas décor.
Present a Unified Theme in Each Area
Having a cohesive theme helps prevent your Christmas décor from looking too busy or overpowering. While it’s not necessary to have the same theme and decorations throughout the entire shopping mall, it makes sense to present a unified theme in each major area. For example, a children’s theme would be appropriate near the Santa Claus pictures, while a silver and white Christmas theme may be more suitable near a cluster of luxury stores.
Encourages Playfulness and Interaction
People of all ages like to have fun. The more your Christmas décor encourages playfulness and has an interactive element, the better. Perhaps you could set up a wishing tree and have people write messages on paper stars to hang on the tree. Or set up a photo booth with silly props such as Santa beards and elf hats to encourage people to take selfies. The more buzz your Christmas décor generates, the more traffic will come through your doors.
Part of a Larger Event Calendar
Having gorgeous Christmas décor during the holiday season is an important way to drive customers to your shopping center. To make your mall a popular holiday destination, your décor should be integrated with special events throughout the season. You could have a tree-lighting ceremony to highlight that stand-out 20 foot tall tree and serve cookies and refreshments. A gingerbread house decorating contest could be held beside Santa’s sleigh.
With thoughtful design and planning, effective Christmas décor can help boost business throughout the season and turn your shopping center into a must-visit destination.
Contact our holiday décor specialists to see how we can turn your shopping center from ordinary to spectacular.
Here are some other articles that may interest you:
- 12 of Our Favorite Christmas Displays
- 7 Reasons to Hire Someone Else to Do Your Christmas Decor
- 3 Things that Make a Christmas Display Memorable