Having a tree lighting ceremony for your business is a great way to bring people out and show them the spirit of the holidays. It can get a lot of people to your retail property all at one time, and that means the potential for more sales for the stores that lease space from you. If your lighting ceremony doesn’t go well, though, you may find that you end up with fewer people coming to shop at your location, and that can hurt businesses that are all set up and ready for the holidays.
To avoid problems and provide a better experience for everyone involved, here are five tips that will help make your tree lighting ceremony more successful
1). Do a Test Run
Make sure you check out all the lighting before you have your ceremony. You don’t want to plug everything in and have it not work on the big day. That’s disappointing for your guests, and can make you look bad. Rather than risk that, be sure you get everything set up early and check to make sure it works right. That way you can fix any problems you have with the lights so your ceremony will happen properly and everyone will love seeing the tree light up.
2). Plan Your Decorations Accordingly
Decorations are an important part of your lighting ceremony. You want the tree to look great, and you also want the area around your tree to be ready for the holidays. If you set up your tree but don’t decorate the area, it can seem a little bit barren and not as interesting for the people who come to the ceremony. While it’s not necessary to go completely over the top with your decorating, you can definitely make the area around your retail property look warm, inviting, and festive.
3). Know Where Your Tree is Coming From
Your tree is one of the most important parts of your lighting ceremony, and you can’t move forward without it. Make sure you know where your tree is coming from, and who’s bringing that tree to your location. Know when the tree is coming in, and how to take care of it so that it stays fresh and green until the lighting ceremony. By getting your tree a few days in advance, you’ll be sure that it’s there and will have time to get the lights and the decorations on it before the ceremony starts.
4). Delegate the Work to People You Can Trust
Don’t hire people you aren’t comfortable with to decorate, get the tree, put the lights on it, or do anything else. If you do that, you could end up regretting your choice. Delegate work to people you are sure will do the job, and who you know will come to you if they aren’t sure what to do, have a problem, or have a question. It’s easy to reduce your stress by farming the work out to others, but only if that work is handed out to the right people.
5). Have Refreshments for Guests
Cider, coffee, hot chocolate, cookies, cupcakes, candy canes, and all kinds of other things are good options when it comes to refreshments. Especially if the weather is cold, you want to be sure the people who come to see the tree lighting ceremony have something to warm them up. Having refreshments also brings more people out, so there’s a higher chance of getting more sales for the stores that are located on your property.
At TideWater Landscape Management, we can help make sure your tree lighting ceremony goes well, by having the right decorations put up and maintaining them throughout the holiday season. That will add to the festive atmosphere, and be one less thing you have to worry about as you set up your ceremony and plan for the big moment when you light up the tree and officially kick off the holiday season.
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